How to start your eyelash business
1. Research the market and demographics
First step to start your own false lash business is research. You need to get a clear idea of who you are going to serve. To do so, go to your local park or bench and watch the bustling crowd in the venue where you want to set up. Record the age, gender, nature and style of the market group.
You can also go online and start browsing statistics of the local crowd for your area. Find out the niche as an eyelash artist to serve a special crowd. If you see areas where nobody has ventured as a lash artist, take it as the cue to do it.
Try to make an ideal customer persona so that you always know who you are trying to serve as a lash artist.
2. Create an false eyelash brand and package
Give your brand a nice name, and design a beautiful logo.This is not only a symbol of your brand, but also a way for people to remember your brand and place orders with you.In addition, give your brand concept and the values of your brand.Decide what product you want to sell.The product of false eyelash industry is numerous. In addition to the product itself, the packaging of the product is also important.The attraction starts with the packaging.
3. Register Your eyelash Brand.
The next job is to register your brand. Contact your local authority and register the brand. It is different in every state and the same will inform you about the requirements you need to put in.
4. Check Out Your lash Competitors
When you’re trying to tap into lash demographic, you need to know what your competitors are offering. Pose as a client and visit your competitor salon, so that you know the type of experience they offer as well as the prices. Competitor menu is a good place to get ideas to make your own.
You can take a walk around your locality to find the competitors. Alternatively, you can also google the keywords that define your business and find other businesses. It will help you get inspired and boost your confidence as a lash artist
5. Rent Vs Home Vs Office for Your false Lash Business
If you’re not stable financially, you can always rent a salon space to setup your lash business. Rental saloons can be changed to permanent ones when you have a stable income and recurrent clients. You do not need a lot of startup capital in this case. When you’re starting a home based salon, the rental charges can be low. However, you need to start investing in lash and saloon equipment from scratch. Security and insurance depends on your individual choices in a home lash saloon.Getting a saloon space requires high capital. But, if you consider it as an investment, it can definitely pay off.
6. Create A Menu
You need a menu, You need not charge high to get noticed. You can beat the competition by charging fair. Think about the things you can offer in your menu. A regular lash salon has the items and services such as Initial Set, Filling, Removal and even Gift Cards. Another way to divide your lash business menu is by packages for individuals, groups and friends. Eyelash Perm and eyebrow extension are other services to include in your menu. Tinting, shaping, and refilling can be added to your lash saloon menu too.
7. Sell an Experience
Instead of selling eyelash extension filling, sell a whole experience. A spa is noted for the ambiance it provides more than the service. The same way, give your clients more than they expect. The tips to retain your lash clients will help you do the same.
8. Make A New Official Email Id
Get yourself a new email idea on Gmail or Hotmail if you don’t have a professional website for your lash brand yet. When you present your card, make sure this email id is on the card. Forward the emails to your personal id or keep a schedule to check the official mail 4-5 times per week. It will reflect your brand identity and boost your brand exposure too.
9. Open A Bank Account/ Paypal in Your Brand Name
You need the modern booking system for your lash business. A good booking system pleases the client and keeps you updated without chaos or disturbances. Having to reschedule is not a good comment on any lash business. Your booking system will determine whether your lash business will grow up or down.
10. Marketing to promote your online false lashes business
Use social platforms such as Instagram and Facebook to post product information and attract consumers attention. Or display content on beauty-related forums and other platforms to increase visibility. You can also create product display videos and upload them to YouTube, so that consumers can see your products more and can increase your product sales.
It's not hard to create your own false eyelash business, as long as you follow the above process and do every necessary step well. Of course, you must find a good eyelash manufacturer. They will help you solve a lot of problems with eyelash products. Have you learned?
Calculating Profit Margins
To calculate your profit margins, you'll need to understand the difference between your costs and your selling price. Here’s how to do it:
Calculate the Cost of Goods Sold (COGS):
Example: If you buy lashes from a supplier for $2 per pair, and it costs you an additional $1 per pair for packaging and shipping, your COGS is $3.
Set Your Retail Price:
Example: If you decide to sell your lashes for $10 per pair, this is your retail price.
Determine Your Gross Profit:
Gross Profit = Retail Price - COGS
Example: $10 (retail price) - $3 (COGS) = $7 (gross profit per pair).
Calculate the Gross Profit Margin:
Gross Profit Margin (%) = (Gross Profit / Retail Price) x 100
Example: ($7 / $10) x 100 = 70% gross profit margin.
Factor in Operating Expenses:
Include costs like marketing, website maintenance, storage, and labor. These are your operating expenses.
Example: If your monthly operating expenses are $1,000 and you sell 500 pairs of lashes, your operating cost per pair is $2.
Net Profit = Gross Profit - Operating Expenses
Example: $7 (gross profit per pair) - $2 (operating expenses per pair) = $5 net profit per pair.
Calculate the Net Profit Margin:
Net Profit Margin (%) = (Net Profit / Retail Price) x 100
Example: ($5 / $10) x 100 = 50% net profit margin.
Common Reasons Why a False Eyelash Business Might Fail
Starting a false eyelash business can be an exciting and potentially lucrative venture, given the booming beauty industry. However, like any business, it comes with its own set of challenges and risks. Understanding the common reasons why false eyelash businesses fail can help you avoid pitfalls and set your venture up for success. Here are some key factors that can lead to the failure of a false eyelash business.
1. Lack of Market Research
Understanding the Market:One of the most significant mistakes entrepreneurs make is not conducting thorough market research before launching their business. Without understanding the market demand, customer preferences, and the competitive landscape, it’s easy to misjudge your target audience or overestimate the demand for your products.
Consequences:
Misaligned Products: You may end up offering products that don’t meet the needs or preferences of your target market.
Overcrowded Market: If you don’t research your competitors, you might enter an already saturated market, making it difficult to stand out.
2. Poor Product Quality
Quality Matters:In the beauty industry, product quality is paramount. If your false eyelashes are of poor quality—whether they’re uncomfortable to wear, don’t last long, or look unnatural—customers won’t return, and negative reviews could damage your reputation.
Consequences:
Loss of Trust: Customers may quickly lose trust in your brand if they receive products that don’t meet their expectations.
Increased Returns and Complaints: Low-quality products can lead to a high volume of returns and complaints, eating into your profits and tarnishing your brand image.
3. Ineffective Marketing Strategies
Reaching the Right Audience:Even if you have high-quality products, your business won’t succeed if people don’t know about them. Ineffective or poorly targeted marketing strategies can result in low visibility and minimal customer engagement.
Consequences:
Low Sales: Without effective marketing, potential customers may never discover your products, leading to low sales and revenue.
Wasted Budget: Spending money on poorly targeted ads or ineffective marketing campaigns can quickly drain your budget without yielding results.
4. Inadequate Pricing Strategy
Balancing Costs and Pricing:Setting the right price for your false eyelashes is crucial. Pricing too high can alienate potential customers, while pricing too low can erode your profit margins and devalue your brand.
Consequences:
Reduced Profit Margins: If your pricing doesn’t cover all your costs—including production, marketing, and operational expenses—you’ll struggle to make a profit.
Brand Perception: Incorrect pricing can affect how your brand is perceived. Too low, and customers may question the quality; too high, and they may look for cheaper alternatives.
5. Lack of Differentiation
Standing Out:The false eyelash market is highly competitive, with many brands offering similar products. If your business doesn’t have a unique selling proposition (USP) or differentiating factor, it may struggle to attract and retain customers.
Consequences:
Difficulty Gaining Market Share: Without differentiation, it’s challenging to stand out in a crowded market, making it harder to gain and retain customers.
Brand Confusion: Customers may not have a clear reason to choose your brand over others, leading to brand confusion and weak customer loyalty.
6. Poor Customer Service
Customer Experience:In the beauty industry, customer service is key. If your business fails to provide excellent customer service—whether it’s through slow response times, handling complaints poorly, or offering inadequate support—it can lead to dissatisfied customers and negative word-of-mouth.
Consequences:
Negative Reviews: Poor customer service often results in negative reviews, which can deter potential customers.
Low Customer Retention: Customers are less likely to return if they’ve had a bad experience with your service, leading to lower customer retention rates.
7. Inadequate Inventory Management
Stock Management:Proper inventory management is crucial for meeting customer demand without overstocking or understocking. Failing to manage inventory effectively can lead to stockouts or excess inventory, both of which can hurt your business.
Consequences:
Missed Sales Opportunities: Running out of stock can lead to missed sales opportunities and frustrated customers.
Excess Inventory: Overestimating demand can result in excess inventory, which ties up capital and can lead to losses if the products don’t sell.
8. Financial Mismanagement
Handling Finances:Mismanaging finances is a common reason for business failure. This can include overspending on marketing, underestimating operational costs, or failing to secure sufficient funding.
Consequences:
Cash Flow Problems: Poor financial management can lead to cash flow issues, making it difficult to cover day-to-day expenses or invest in growth opportunities.
Debt Accumulation: Without careful budgeting, it’s easy to accumulate debt, which can be difficult to pay off if the business isn’t generating enough revenue.
9. Ignoring Customer Feedback
Listening to Customers:Customer feedback is invaluable for improving your products and services. Ignoring it or failing to act on constructive criticism can lead to missed opportunities for improvement and innovation.
Consequences:
Stagnation: Without feedback, your business may become stagnant, failing to evolve with customer needs and market trends.
Loss of Customers: If you ignore customer feedback, you risk losing customers to competitors who are more responsive to their needs.
10. Lack of Passion and Commitment
Dedication to the Business:Running a successful business requires passion, commitment, and resilience. If you’re not fully invested in your false eyelash business, it can be difficult to stay motivated, especially during challenging times.
Consequences:
Inconsistent Effort: Lack of dedication can lead to inconsistent effort, resulting in missed opportunities and subpar business performance.
Business Closure: Ultimately, a lack of passion and commitment can lead to the closure of the business if it fails to achieve its goals.
Starting a false eyelash business comes with its challenges, but by understanding the common reasons for failure, you can take proactive steps to avoid these pitfalls. Conduct thorough market research, prioritize product quality, invest in effective marketing, and manage your finances carefully. By doing so, you can increase your chances of building a successful and sustainable false eyelash business.
How Obeya Beauty Can Help You Start a False Eyelash Business
Starting a false eyelash business can be a rewarding venture, but it requires careful planning, quality products, and reliable partners. As a leading eyelash manufacturer, Obeya Beauty offers a range of services and support to help you successfully launch and grow your eyelash business. Here’s how Obeya Beauty can assist you every step of the way:
1. High-Quality Products
Premium Eyelash Range:Obeya Beauty specializes in producing high-quality eyelashes, including classic lashes, volume lashes, hybrid lashes, and more. We use the finest materials, including synthetic, mink, and silk, to ensure that your customers receive products that are durable, comfortable, and natural-looking.
Customization Options:We understand that differentiation is key in the beauty industry. Obeya Beauty offers extensive customization options, allowing you to create unique lash designs, choose specific lengths, curls, thicknesses, and even customize packaging to match your brand’s identity.
2. Private Label Services
Branding Support:Obeya Beauty provides private label services, enabling you to sell high-quality lashes under your own brand. We assist with everything from logo design to packaging, helping you build a brand that stands out in the competitive beauty market.
Flexible Order Quantities:Whether you’re just starting out or looking to expand your product line, we offer flexible order quantities to suit your needs. You can start small and scale up as your business grows.
3. Competitive Pricing
Affordable Manufacturing:By partnering with Obeya Beauty, you gain access to competitive pricing without compromising on quality. Our efficient manufacturing processes and bulk purchasing power allow us to offer you the best possible prices, maximizing your profit margins.
Cost Transparency:We believe in transparent pricing with no hidden costs. This helps you accurately calculate your expenses and set profitable pricing strategies for your business.
4. Reliable Supply Chain
Consistent Supply:A reliable supply chain is crucial to the success of your business. Obeya Beauty ensures consistent production and timely delivery of your orders, so you never have to worry about running out of stock.
Global Shipping:We offer global shipping options, ensuring that your products reach you on time, no matter where you are located. Our logistics team handles all aspects of the shipping process, making it hassle-free for you.
5. Expertise and Guidance
Industry Knowledge:With years of experience in the eyelash industry, Obeya Beauty has a deep understanding of market trends, customer preferences, and best practices. We share this expertise with our partners, helping you make informed decisions that drive your business forward.
Product Training:We offer product training and support to help you and your team understand the features and benefits of our lashes. This knowledge enables you to better educate your customers and enhance their purchasing experience.
6. Marketing and Sales Support
Marketing Materials:Obeya Beauty can provide you with high-quality images, videos, and descriptions for your product listings, social media, and promotional materials. These resources help you effectively market your products and attract more customers.
Launch Assistance:We assist you in planning and executing a successful product launch. From promotional strategies to social media campaigns, we provide the tools and guidance you need to make a strong entrance into the market.
7. After-Sales Service
Customer Support:Our relationship doesn’t end after the sale. Obeya Beauty offers ongoing customer support to ensure that you’re satisfied with your products and services. We’re always available to answer questions, address concerns, and provide assistance as your business grows.
Product Guarantees:We stand by the quality of our products and offer guarantees to ensure your satisfaction. If there are any issues with your order, we work quickly to resolve them to your satisfaction.
Conclusion
Starting a false eyelash business is an exciting opportunity, and having the right partner can make all the difference. Obeya Beauty is committed to helping you succeed by providing high-quality products, comprehensive support, and industry expertise. Whether you’re new to the beauty industry or looking to expand your existing business, we’re here to help you every step of the way. Partner with Obeya Beauty and build a successful eyelash brand that your customers will love.
If you want to start a good eyelash business, please do according to these ten steps one by one, your eyelash business will be better! Obeya has been an eyelash supplier for many years, strip eyelashes and eyelash extensions are the best seller in the world. We also can create logo on box and do customized box. If you have a requirement, please let me know and we will help you.